Travel Trends - Coolcation
As travellers are finding themselves uncomfortably hot on a beach or in a small town with thousands of other summertime travellers, a new travel concept is taking hold - and it’s all about keeping cool
What’s a Coolcation?
A lot of people chase a vision of a holiday that includes sun, sand and hot weather. With temperatures rising around the world and lots of people focusing on a few very popular locations, tours can include sizzling heat and lots of sweaty fellow tourists to endure it with.
A coolcation is exactly what it sounds like—a vacation somewhere cooler, with fresh air, peaceful landscapes, and space to breathe.
A coolcation is exactly what it sounds like—a vacation somewhere cooler, with fresh air, peaceful landscapes, and space to breathe. The idea is seems to be catching on fast, with holiday bookings up considerably to cooler, less popular destinations.
So what does a coolcation actually look like? These aren’t just escapes—they’re slow, scenic, fulfilling adventures, doing most of the tour in a light sweater instead of a swimsuit. And yes, New Zealand fits right in.
Why New Zealand Is a Coolcation Dream
From April to November, New Zealand (Aotearoa) shines as a laid-back, cool-weather destination. It’s a time when the summer crowds have gone home, and the country shows off its quieter, more intimate side—rugged coastlines, misty mountains, and wineries where the winemakers have time for a conversation instead of just a handshake.
From April to November, New Zealand (Aotearoa) shines as a laid-back, cool-weather destination
Why More Travellers Are Choosing Cool Over Hot
Comfort First – Let’s face it: extreme heat can cook the fun right out of a holiday. Cooler destinations give you the chance to enjoy nature, wander cities, and dine outdoors without constantly searching for shade.
More Space, Less Stress – Peak-season travel can mean packed attractions, long lines, and higher prices. Coolcations offer a calmer vibe and often better value.
Something a Bit Different – Travelling off the beaten path (and off-peak) often leads to the most memorable stories. New Zealand’s off-season is full of those moments—from whale watching and wine tasting to stargazing and soaking in hot pools.
Flights, hotels, and experiences are often more affordable in the cooler months
Rethink the Timing
Coolcations open up new ways to explore New Zealand—it’s easier to find great accommodation, activities aren’t as booked out, and you don’t have to plan months in advance. Plus, you might even save a bit while still getting the full experience. Tours with golf, sailing, skiing, stargazing, hiking, whale watching, museums, neighbourhood walks, local cafes and wine tasting all fit into New Zealand’s off-peak months and make it feel like a truly rewarding, low-stress holiday.
If you’ve just considered a New Zealand tour in the summer, it might be time to re-think it. Autumn, winter, and spring here are seriously underrated—and could be perfect for your next coolcation.
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